Responsibilities:
· Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirements.
· Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needs.
· Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specifications.
· Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testing.
· Track key performance indicators (KPIs) and measure the success of marketing products.
· Conduct market research and stay up-to-date on marketing technology trends.
· Communicate product vision and roadmap to stakeholders across the organization.
· Advocate for a data-driven approach to product development and decision-making.
Qualifications:
· 9+ years of experience in marketing or product management.
· Proven experience working in an Agile development environment.
· Strong understanding of marketing technology (Martech) landscape.
· Experience with marketing automation platforms a plus.
· Experience developing and managing product roadmaps.
· Excellent communication, collaboration, and interpersonal skills.
· Data-driven and analytical mindset.
· Ability to prioritize and manage multiple tasks in a fast-paced environment.