Position Overview:
We are seeking a highly motivated A e Experience Platform (AEP) Specialist to join our team. This role requires a deep understanding of data management and experience with the A e Experience Platform, including A e Web SDK, A e Launch, and SQL. The AEP Specialist will work closely with data analysts, data engineers, and cross-functional teams to ensure seamless data ingestion, quality, and transformation within AEP, while also managing stakeholder relationships and ensuring compliance with data governance standards.
Key Responsibilities:
- Data Management & Ingestion: Collaborate with data analysts for data discovery and data engineers to provide technical guidance for data ingestion, bringing data from various sources into AEP. Ensure data quality in the platform and monitor data ingestion processes.
- Schema & Identity Management: Maintain a solid understanding of schemas, identity services, data lifecycle, query services, data science workspace, intelligent services, and use case playbooks. Build and maintain XDM schemas for batch ingestion and streaming datasets.
- Transformations & Connectors: Write queries for data transformations using data prep/data distiller, and configure source & destination connectors. Work with Data Engineers for data egress from AEP to S3.
- Identity Stitching & Data Representation: Activate and build profiles for identity stitching, ensuring data compatibility with downstream analytics and reporting needs.
- Data Governance & Compliance: Work with the data governance team to ensure privacy and compliance standards in AEP. Add governance tags for data fields and maintain regular communication with governance teams in CDAO.
- Cross-Functional Collaboration: Train and support cross-functional teams in building and using audiences in CDP. Provide segmentation strategies for segmentation builders (batch, edge, and streaming types) and help teams understand data limitations.
- MarTech CDP Management: Stay up-to-date with contract policies, new releases, activation of source and destination connectors, and segmentation guardrails within AEP.
- Guardrails Understanding: Ensure adherence to AEP guardrails for batch ingestion, streaming ingestion, RT-CDP profiles, data model limits, data size limits, and segmentation guardrails.
Qualifications:
- Proven experience with A e Experience Platform (AEP).
- Strong understanding of A e Web SDK and A e Launch (Data Collection Tags).
- Proficiency in SQL.
- Experience in Relationship Management and Stakeholder Management.
- Highly motivated and able to work in a fast-paced environment.
Bonus Qualification - Experience with A e Journey Optimizer