Title: Web Content Architect
Location: Des Moines, IA
Duration : 12 months
The Web Content Architect (WCA) conceives and develops written and graphical content for website to provide information on products and services or entertainment to site visitors.
"The Office of the Chief Information Officer (OCIO) digital service team is looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot. OCIO and the Department of Management are seeking a Web Content Architect to support approximately 80 Drupal websites migrating to a new code base and design. The Content Architect will be expected to work with agency content managers with Google Analytics data and data from other SEO tools to make recommendations about retiring content, content design, and navigation. The Content Architect will handle requests from across the enterprise to publish new and updated website content and verify, maintain, and update as necessary website calendar entries and notifications.
The goals for the digital services team are to reduce content by at least 30%, improve readability of the most popular content (target 8th grade reading level), improve the accessibility rating for content based on third party tool WCAG scans, and improve content quality. Web pages on state websites must be accurate, files contain complete and accurate metadata information, and broken links are addressed quickly and accurately.
The Content Architect will also be involved in training agency content managers on the use of the new web design system and helping agencies manually migrate content.
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"Ability to create and publish website content using common Content Management Systems.
Identify keywords and implement keyword placement and SEO best practices.
Ability to use SEO tools to identify content to be improved.
Ability to capture and convey the interrelationship of program information (and large concepts in general).
Ability to edit content to plain language, an 8th grade reading level, and for use in a chatbot.
Ability to write content for chat
Ability to produce Google Analytics Reports
Ability to setup Google Tag Manager