Salesforce Marketing Cloud Tech Lead - Lafayette LA

Title: Salesforce Marketing Cloud Tech Lead ( Health Care Experience is required)

Location: Bloomfield CT or Lafayette LA

Need someone who has 8+ years of experience in Salesforce and Healthcare domain experience

Position Description:

• The Client has an immediate need for a Salesforce Marketing Cloud Lead Developer to join our Health Care client in one of our selected client locations. Candidates are required to within the proximity of the assigned Client location and work in Hybrid model. This is an exciting opportunity to work in a fast-paced team environment supporting one of the largest leaders in the Health Care industry. We take an innovative approach to supporting our clients, working side-by-side in an agile environment using emerging technologies.
• We have over 73,000+ Client Members in 40 countries and over 5k+ loyal Clients who are leveraging our end-to-end services across the globe Project Pitch The Salesforce Developer role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver the client needs.
• This position can be performed in a hybrid model from Bloomfield, CT or Lafayette, LA.
• Your future duties and responsibilities
• The Salesforce Developer is responsible for the product planning, design , develop and execution throughout the Product Lifecycle, including discovery, creating value propositions and working closely with product , engineering, design, and testing to ensure business needs are delivered in timely manner.

Key Responsibilities:

• Participate in the development of Salesforce Marketing Cloud applications based on client needs.
• Set up new Marketing Cloud Business Unit and configure basic settings.
• Establish user roles and permissions for secure access.
• Design and create data extensions for storing subscriber and campaign data.
• Configure Email Studio for email creation and sending.
• Configure Journey Builder to automate customer journeys.
• Create automated workflows in Automation Studio.
• Integrate Marketing Cloud with external systems and migrate data.
• Use AMP script, SSJS, and API integrations for advanced customization if needed.
• Design and build per specifications for different personas using the app.
• Participate in the full application life cycle from technical design to development, testing and deployment.
• Responsible for developing of new features, maintenance, and enhancements of existing functionality.
• Foster and maintain best practices and coding standards.
• Continually seek opportunities to increase product quality and customer satisfaction.
• Required qualifications to be successful in this role

Bachelor's Degree with at least 8+ years of experience in:

• Eight plus years' experience with end-to-end Salesforce.com implementation, integration and enhancement projects.
• Strong understanding of Marketing Cloud features and functionalities.
• Proficiency in AMP script and SSJS for dynamic content and automation.
• Experience with data extensions, data imports, and data exports.
• Ability to create responsive email templates and landing pages.
• Knowledge of HTML, CSS, and JavaScript.
• Excellent communication and problem-solving skills.
• Capable of designing specific functionality around Marketing Cloud.
• Minimum three years of experience within the Healthcare industry
• Development of custom objects, fields and formulas, custom reports, and dashboards.
• Integration experience with other Salesforce applications and external systems.
• Solid understanding of SaaS and development processes and methodologies.
• Strong experience developing and maintaining validation rules and custom workflows.
• Salesforce Platform Developer certification
• Knowledge of data privacy and compliance regulations
• Demonstrated expertise on architecture best practices, design patterns and design trade-offs on internet and cloud-based platforms.

Soft Skills:

• Quick learner
• Driver and not a follower
• Willingness to learn & take up challenges
• Problem Solving skills - Provide solutions and ability to justify
• Hands-On with end to end marketing cloud implementations

Skills required

• Health Insurance 2 year(s)
• Jira
• Product Management
• Salesforce Marketing Cloud