Cox
Atlanta, GA
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Job Description :
We are seeking a skilled Sr Specialist to join our team, specializing in website performance and heat mapping. In this role, you will analyze website data, user behavior, and conversion metrics to optimize our online presence. The ideal candidate will have a strong analytical background, experience with heat mapping tools, and a passion for enhancing user experience through data-driven insights.

Key Responsibilities:

  • Analyze website performance metrics, including traffic, bounce rates, conversion rates, and user engagement.
  • Utilize heat mapping tools (e.g., Hotjar, Crazy Egg) to understand user behavior and identify areas for optimization.
  • Conduct A/B testing and multivariate testing to evaluate the effectiveness of website changes and marketing initiatives.
  • Collaborate with UX/UI designers and developers to implement changes based on data insights and user feedback.
  • Create comprehensive reports and dashboards to present findings and recommendations to stakeholders.
  • Monitor SEO performance and identify opportunities for improvement in website visibility and user experience.
  • Stay updated on digital marketing trends, tools, and best practices to enhance website performance strategies.
  • Work closely with the marketing team to support campaign performance analysis and optimization.


Qualifications:

Minimum

  • Bachelor's degree in a related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field
  • 2+ years of experience in digital marketing analytics, with a focus on website performance.
  • Proficiency in web analytics tools (e.g., Google Analytics, A e Analytics) and heat mapping software.
  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
  • Experience with A/B testing and familiarity with tools such as Optimizely or VWO.
  • Excellent communication skills, with the ability to convey technical information to non-technical audiences.
  • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Knowledge of SEO best practices is a plus.


Preferred

  • BS/BA degree in related discipline strongly desired (i.e. Marketing, Business, etc.).
  • Experience in telecommunications industry desired


USD 64,200.00 - 96,400.00 per year

Compensation:

Compensation includes a base salary of $64,200.00 - $96,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits:

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.

About Cox Communications

Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
             

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